TCTV: In the Studio, Linden Tibbets Says ifttt Helps Control the Information Around You

This week's ?In the Studio? installment welcomes a guest who has spent time as a video game development tester, a communications engineer at one of the world's foremost design firms, and a builder who has noodled on scores of projects up until about a year ago, when he and his colleagues have created a product that may just have the lift to breakthrough. You may have called it "IFTTT" or "If This Then That." As I recently learned, it's simply "ifttt" (pronounced "iffed" and in all lowercase letters). Linden Tibbets, the founder of ifttt, opened the company's beta back in December 2010 after coming up with the idea for the service. Since that launch, ifttt has picked up steam among users, engendering a surprising amount of excitement for what on the surface appears to be such a dead-simple and nerdy product. Tibbets, who genuinely seems blown away by the positive response, goes to lengths to explain that today's version of the product is still far from complete -- that this is just the beginning. Their overarching goal is to continue to push for more simplicity in their design and to make users experience the power in being able to control the connection between things or services. Tibbets will go so far as to say he wants ifttt to be as useful and straightforward as the Google search page is.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/qPGZqM0xgdk/

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