Friday, July 20, 2012

Importance of Payment Gateway Integration with Ecommerce

Payment Gateway generally refers to an e-commerce service that authorizes payments for e-businesses & online retailers. In a way, it symbolizes a physical POS (Point-of-sale) terminal located at most retail outlets. Payment gateways are essential to encrypt sensitive information, such as credit card numbers, to guarantee that information passes securely between the customer and the merchant. web application development ? this helps to create payment integration services

Advantages of Payment gateway Integrations

  • Gateways provide important benefits if you have more than a few orders per day
  • Useful in credit card validation in real time
  • Helps the business to go online & be accessible to users worldwide 24 hours a day 7 days a week.
  • Money is usually deposited into your bank account automatically
  • Reports and refunds usually allowed via browser by gateway company

Integrated payment gateway brings with it flawless and the most easy going payment method due to which it is creating a revolution.

Suitable to all business types and to those who are in need to have their ecommerce website built in less than an hour, ecommerce solution providers can help get it made for clients by means of URL insertion and also offer with ready made shopping carts pre-integrated with 50 major payment gateways along with the recommended Link Point payment gateway thereby providing ecommerce solution that guarantees simple checkout. Ecommerce solution website can just incorporate the shopping cart and can get going with payment gateway ecommerce solution from Link Points and other service providers like Verysign, Authorize.net, and PayPal etc.

The next foremost feature which is important with regard to payments made is to get optimum security and many prefer PayPal which is the most extensively used and trusted payment system for online businesses to take orders through, credit left and via debit card or bank account through the PayPal website. PayPal payment system has an easy to use interface for the online shopping cart software. If you want to sell products on your site, you'll need to be able to offer a means of taking orders and payment from your customers. One of the easiest and most accessible ways of doing this is by using PayPal. If you have your own URL then it can be integrated with the exceptional shopping cart along with integrated payment gateway ecommerce solution from Link Points and web development company in chennai providers authorization with Verysign, Authorize.net, and PayPal etc.

PayPal site. In this way, both the consumer and the merchant can have money dealings through the online shopping cart having PayPal as one of its gateway.

Two Kinds of Payment Gateway

There are basically two kinds of payment gateways. One needs a merchant account. The other does not need any merchant account.

Payment Gateway that requires Merchant Account

Basically, you need to apply for a merchant account at your local bank or at any third party company?s that provide this service. Then and only then can you benefit of this payment gateway service.

Payment Gateway that does not requires Merchant Account

As we?ve seen in the above discussion, let?s assume that you are an part-time photographer who wants to sell digital photos online. Payment gateways which do not require merchant account has some diverse advantages in this case.

Source: http://payment.ezinemark.com/importance-of-payment-gateway-integration-with-ecommerce-7d3757cd442a.html

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